Experience
A decade of building growth.
From self-taught freelancer to founder — a career built on resilience, self-learning and measurable impact across SEO and digital growth.
Career Timeline
From founding to scaling.
Founder & CEO
PouchCare
2020 — Present
Digital Marketing & SEO Agency
- Leading SEO, web, app and branding services for clients across South Asia and the Gulf
- Built proprietary organic-growth and penalty-recovery methodologies
- Scaled a distributed team of strategists, writers and developers
Founder & SEO Lead
ABSEO
Ongoing
Enterprise SEO Practice
- Delivered enterprise technical SEO and content programs at scale
- Recovered high-traffic sites from manual and algorithmic Google penalties
- Engineered keyword architectures that compound organic visibility
Founder
ApkZio
Ongoing
App Discovery Platform
- Built and scaled an Android app discovery and distribution platform
- Designed metadata and content pipelines for large-scale indexing
- Drove significant organic traffic through technical SEO
Founder
CrawlCare
Ongoing
Web Intelligence
- Designed high-throughput crawling and content-intelligence infrastructure
- Built data tooling for SEO teams, publishers and analysts
- Turned raw crawl data into actionable growth insight
Independent SEO Consultant
Freelance
2014 — 2020
Foundations
- Mastered SEO end-to-end through self-teaching and relentless discipline
- Built a reputation for recovering sites others had given up on
- Established the organic-first philosophy that defines the work today
Core Skills
Capabilities across disciplines.
Technical SEO
Content Strategy
Google Penalty Recovery
Traffic Monetization
Core Web Vitals
WordPress Automation
Cloudflare / LiteSpeed
Affiliate & iGaming
Audience Engineering
Analytics & Growth
Local SEO
Digital Strategy